A graduate of the Vancouver Film School, Adam Sale co-founded Joncrow Entertainment in 1998. The company has serviced a varied portfolio of corporate clients in film, broadcast, print and games; Bardel Entertainment, Autodesk, Avid Inc., 3dTutorial.com, EA, BCAA, Traction Creative, Just Leap In, Mercury Filmworks, Scorched Wood, Digital Alchemy, Honkworm International, Nightfall Productions, and more.

Adam holds four part-time instructional positions at Capilano University, BCIT, Centre for Arts and Technology Kelowna and Vanarts, working primarily as an animation /rigging / effects / portfolio specialist. He also works with local industry providing internal educational training. To date, he has worked with student-artists on more than 1300 student films or portfolios. He has also provided more than 80 hours of intermediate / advanced video training content for Autodesk® Softimage® software.